Our story

With over 100 years experience in caring for animals, Pioneer Veterinary Products is a family-owned business, built up on a strong foundation of core values. We started with our vision to make life easier for busy veterinary practices and hospitals.

Back in 2004, an unexpected conversation with a respected business advisor arose which inspired us to broaden our horizons and branch out from our farming roots. After setting foot back in the Garden of England, the planning began. Drawing from our family background in medical pharmaceuticals and agriculture, Pioneer was formed.

We are now a multi-skilled team working together with the same purpose, passion and values. Our office is a spacious new barn conversion, surrounded by fields filled with our sheep as we are situated on a working farm. We look forward to lambing season each year and love it when the farm dogs are around for a bit of a fuss!

Here To Support You

Pioneer’s unique culture is founded on our passion for ‘supporting the best in animal care’. With our team’s combined wealth of knowledge and experience, we offer guidance and support when you need it.

Our many long-standing customers can testify that our constant desire is to give back to the industry. We share educational tips on social media, create informative, analytical resources and support expertise within the veterinary profession. We also provide our own CPD sessions tailored to your practice when you want to explore a particular subject just that bit more.

As a comprehensive supplier, our quality product range is backed up by a reliable supply chain giving you peace of mind that you will receive the products you need, whether it be t-connectors and tea bags or forceps and fridges!

From independent practices to corporate groups, we support all customers with care and attention - whatever the size. We understand that the day-to-day in veterinary practice is full of highs and lows, but we also understand that above all, you love what you do and want to provide the best care possible for your patients. We’re here to help you do just that.

Our Core Values

Honesty & Integrity
Honesty and doing the right thing underpins our ethos and is at the forefront of everything we do
Honesty & Integrity
We recognise the importance of upholding professional standards and respect the individual qualifications of veterinary professionals
Honesty & Integrity
We trust each other and our customers as we know mutual confidence leads to a high synergy and excellent results
Honesty & Integrity
Our inner desire to achieve is what drives us to go the extra mile
Honesty & Integrity
Continuous Improvement
We are always reviewing, analysing and progressing in order to improve. Got a suggestion? Just let us know!

Meet The Team

The Pioneer Team
Our warehouse accuracy is over 98.7%
Over 10,500 Creme Eggs have been given to our customers!
We have given wound product advice to over 130 wound cases in the last 3 years
CliveManaging Director

One of the company founders, Clive is responsible for the overall business and enjoys looking at ways to increase efficiency and customer service levels.

JasonSales Director

Jason invested in Pioneer in April 2020 and has helped in leading the business through its next stage of growth. With a successful career in sales and management he has given support to the wider team in an ever-growing industry.

VickyMarketing Manager

An experienced Marketing Manager, Vicky is ideas-driven and has an extensive background in animal health. Having recently completed her Mini MBA in Marketing, she brings a wealth of knowledge into the Marketing Team and wider business.

JoelRegional Account Manager

Joel brings a fresh blend of enthusiasm and energy to Pioneer. With high integrity being his key attribute, coupled with his proactive hands on approach, this gives him the edge to understanding the veterinary sector

LeonRegional Account Manager

Leon is a dedicated support to business growth at Pioneer, with an eager eye for going the extra mile you can always count on his attention to detail.

BeckyInternal Account Manager

Becky has a passion for delivering exceptional service. With extensive experience in customer service and sales. Becky is always on hand to offer support to our customers.

Laura RVNInternal Account Manager

As a registered veterinary nurse, Laura is an understanding account manager and additionally offers bespoke support and guidance as our in-house wound product advisor.

AlisonBusiness Development Executive

Alison's warm personality and proficiency makes the experience of joining Pioneer as pleasant and easy as possible!

KatieCustomer Service Team Leader

Always helpful and cheerful, Katie is likely the person you’ll speak to most when you call us. She’s the friendly voice on the end of the phone, here to support with ordering and any queries you might have.

EmmaCustomer Services Executive

With a positive outlook and a friendly smile, Emma is always willing to help out in any situation. She is passionate about customer service and goes the extra mile to ensure customer satisfaction.

OttilieCustomer Service Executive

Happy and eager to learn, Ottilie is doing her Customer Service apprenticeship with us at Pioneer. With her day-to-day responsibilities she aims to achieve the best in customer support.

JamesDigital Marketing Executive

Previously working across multiple industries, James has a well-rounded background in digital marketing. Making sure our customers have pleasant digital experiences. James also helps Pioneer become more visible online.

AliceMarketing Executive

Alice is part of our marketing team, working behind-the-scenes on a wide variety of marketing tasks - from creation of our e-communications, to website maintenance and event attendance.

DaveProduct Innovation and Sourcing Manager

Dave is driven by efficiency and productivity, ensuring processes are run smoothly, whilst keeping a close watch on our long-term supply chain stability.

MarianneProcurement Executive

Marianne is enthusiastic about maintaining our stock and service levels to a high standard and easily adapts to challenges, with the added responsibility of Health & Safety and other Compliance.

DianeFinancial Controller

Diane has a background of accountancy and auditing, so the combination of her accuracy and eye for detail, keeps us all on our toes and ensures the finances are running smoothly.

AlexWarehouse Manager

Alex leads from the front, inspiring the team and tracking the company customer experience measures to ensure orders are processed and shipped on time. He also analyses our packaging materials to ensure these are sustainable as possible.

BrianWarehouse Operative

Brian’s attention to detail makes him excellent with goods in. He ensures everything is packaged correctly and ready for picking – making the despatch process easier.

RaiWarehouse Operative

Rai’s good-humour and precision, result in the efficient and accurate despatch of orders.

HarryWarehouse Operative

Speedy and amenable, Harry makes light work of any sized order that comes his way.

RoydonWarehouse Operative

Reliable and hard-working. Roydon can always be counted on to get deliveries packed and out on time.

CharlieOffice Dog

Charlie is at his happiest when out and about in the fields rounding up the sheep!


We are continually working on reducing our impact on the
environment and improving our sustainability.

Sustainability Parcel

Over 95% of our packaging materials are recyclable or reusable.

Our boxes are made with 75% recycled content.

Our distribution team use
electric powered machinery.

Sustainability Forklift
Sustainability Cloud

We encourage bulk purchasing to reduce the CO 2 footprint of individual goods through bulk transportation.

Our couriers carefully plan schedules to achieve route optimisation and reduce CO 2 emissons.

Sustainability Cloud
Sustainability Supply Cycle

We regularly review our suppliers to ensure products are from ethical sources with a lower carbon footprint.

Over 80% of our waste is recycled.

Sustainability Lorry
Sustainability Cars

Our staff car-share where possible.

Our premises are fitted with energy saving light bulbs and sensor lighting to minimise energy usage.

Sustainability Bulb
Sustainability Email

We encourage electronic invoicing and statements with our customers and suppliers.

92% of our customers currently receive invoices by email.

We create resources and guides to help our customers assess their procedures as well as promoting our eco-friendly products.

Electronic distribution of these resources is encouraged to reduce unnecessary paper waste.

Sustainability Reports
Sustainability Email

Our catalogue is printed on FSC certified paper which ensures it is environmentally, socially and economically sustainable.

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