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Your Partner in Growth - Providing Support Beyond Supply


Choose Pioneer and we’ll be more than just your supplier. We’ll support you every step of the way - whether a friendly voice on the end of the phone, an in-person visit or personalised guidance and innovation - we’re there when you need us.

Because we care, we want to help you and your practice grow. Find out more below.


Wide Range of Quality Consumables and Equipment You Can Rely On


We understand how important it is for you to have everything you need, when you need it. Our 98%+ fulfilment rate guarantees your practice runs smoothly, ensuring you can focus on providing the best possible care. We offer supply, install and project management services.


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Fact about Pioneer being a family-owned business with roots in medical pharmaceuticals and farming.

Over a Century of Expertise in Animal Care


With over a century of expertise in animal care, Pioneer has long been synonymous with quality, reliability, and innovation. As a family-owned business rooted in medical pharmaceuticals and agriculture, Pioneer has evolved into a leading provider of veterinary consumables and equipment.

We bring unparalleled knowledge and dedication to your practice. Trust our team’s wealth of expertise to provide the highest quality products and support, helping you deliver exceptional patient care, every time.


Experience the Difference



Supporting Your Sustainability Goals


Join us in building a more sustainable future for animal care. Our eco-friendly products and initiatives help reduce your environmental impact without compromising on quality. Whether it's sourcing greener alternatives or reducing packaging waste, we partner with you to create a positive impact on both your practice and the planet.

Our ISO 14001 certification ensures adherence to stringent environmental standards. Our ISO 9001 certification guarantees the highest quality benchmarks from a management point of view.


Make Change with Us
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Continuing Professional Development, and an upwards arrow for career growth.

Comprehensive Training & Educational Resources for Your Practice


Empower your team with access to a wide array of training and educational resources. Our FREE CPD e-learning modules, in-practice CPD sessions, and a rich library of resources are designed to support ongoing professional development, ensuring your team stays ahead in veterinary excellence.


Get Free Practice CPD



Strong Focus on Clinical Support & Innovation


Innovation is at the heart of everything we do. From state-of-the-art products to pioneering clinical support, we continually seek new ways to help you deliver better patient outcomes. Our team of specialists is always on hand to offer expert guidance, ensuring you stay at the forefront of veterinary care.


Grow with Us
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A smiling customer services and account manager with animal health experience.

Dedicated Account Team with Animal Health Experience


Supporting you is our priority. With a dedicated account team that understands the unique challenges of animal health, you’ll receive personalised support tailored to your practice’s needs. From sourcing the best products to troubleshooting any issues we’re with you every step of the way.


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Why Practices Trust Us




  1. A testimonial from Ellie Cross at Pennard Vets.
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Speak to us to find out more!
  1. Request an enquiry by filling out the form to let us know how we can assist you. Please provide as much detail as possible about your practice's needs, and we’ll take care of the rest.

  2. Before submitting, please ensure all the information is correct, especially your contact details, so we can get back to you promptly with the best possible advice.

  3. Once you’re happy with the details, click ‘Submit.’ Your enquiry will be sent directly to our professional team for review.

  4. Our team will thoroughly review your enquiry to understand your needs. This step ensures that our response is tailored to your specific situation.

  5. Within a short time, one of our team will contact you with personalised advice based on your enquiry. We’re here to provide the best solutions for your practice.

  6. Our support doesn’t stop with advice. Once we’ve addressed your initial needs, we continue to offer ongoing technical and clinical support to ensure your practice thrives long-term.