Our Story

Pioneer Veterinary Products is an independently owned UK veterinary distributor supporting veterinary practices with consumables, equipment, diagnostics, IV fluids and practical clinical solutions.

Built from farming roots, medical pharmaceutical knowledge and a genuine understanding of animal care, we have developed around the needs of busy veterinary practices and hospitals.

Our point of difference is simple: Reducing Pressure. Delivering Confidence. We understand the pace of practice life, where time is limited, reliability matters and having the right products and support in place makes a real difference.

That is why we focus on reliable supply, responsive service, tailored solutions and personalised support that helps make everyday practice operations simpler.

Our values - Trust, Agile, Integrity, Passion and Continuous Improvement - shape how we work, from the service we provide to the lasting relationships we build with our customers and partners.

Based on our working farm, our roots keep us grounded while our standards continue to drive us forward.

Here To Support You

Supporting veterinary practices goes beyond supplying products. Our team combines product knowledge, clinical expertise and practical experience to provide guidance and support when you need it.

Through webinars, CPD, educational resources and practice-specific training, we help veterinary professionals build their knowledge and get more from the products, technologies and techniques they use.

Our comprehensive range covers everyday veterinary consumables, equipment, diagnostics, IV fluids and specialist clinical solutions, backed by reliable supply and a responsive team focused on helping practices get what they need, when they need it.

From independent practices and start-ups to veterinary hospitals, buying groups and corporate teams, we support customers of all sizes with personalised service and practical solutions. Whatever the demands of day-to-day practice, we are here to help reduce pressure so your team can focus on delivering the best possible care for your patients.

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Our Core Values

TRUST

We are reliable, consistent and we do what we say we are going to do.

AGILE

We adapt quickly, stay flexible and respond to change with confidence.

INTEGRITY

We act honestly, ethically and always do the right thing.

PASSION

We genuinely care about what we do and who we do it for.

CONTINUOUS IMPROVEMENT

We are always learning, evolving and striving to do better.

Why Practices Choose Pioneer

DO YOU KNOW WHY OUR CUSTOMERS KEEP COMING BACK TO US?

Our average call answer time is 5.3 seconds.

DO YOU KNOW WHY OUR CUSTOMERS KEEP COMING BACK TO US?

100% of our orders are dispatched same day before 5pm.

DO YOU KNOW WHY OUR CUSTOMERS KEEP COMING BACK TO US?

Goods delivered on time and in full is 98.7%.

DO YOU KNOW WHY OUR CUSTOMERS KEEP COMING BACK TO US?

Our dispatch picking accuracy is 99.2%.

DO YOU KNOW WHY OUR CUSTOMERS KEEP COMING BACK TO US?

We support our customers with our special sourcing department. We are also experts in new practice fit outs or extensions. Enquire today if you can't see a product you need.

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Sustainability

We are continually working on reducing our impact on the
environment and improving our sustainability.

SUPPLY

  • Over 95% of our packaging materials are recyclable or reusable.

    Our boxes are made with 75% recycled content.

  • Our distribution team use
    electric powered machinery.

  • We encourage bulk purchasing to reduce the CO2 footprint of individual goods through bulk transportation.

  • Our couriers carefully plan schedules to achieve route optimisation and reduce CO2emissons.

  • We regularly review our suppliers to ensure products are from ethical sources with a lower carbon footprint.

PREMISES

  • Over 80% of our waste is recycled.

  • Our staff car-share where possible.

  • Our premises are fitted with energy saving light bulbs and sensor lighting to minimise energy usage.

OFFICE

  • We encourage electronic invoicing and statements with our customers and suppliers.

    92% of our customers currently receive invoices by email.

  • We create resources and guides to help our customers assess their procedures as well as promoting our eco-friendly products.

    Electronic distribution of these resources is encouraged to reduce unnecessary paper waste.

  • Our catalogue is printed on FSC certified paper which ensures it is environmentally, socially and economically sustainable.