Our Story

With over a 100 years experience in caring for animals, Pioneer Veterinary Products is a family-owned business, built up on a strong foundation of core values. We started with our vision to make life easier for busy veterinary practices and hospitals.

Back in 2004, on the other side of the world in New Zealand, an unexpected conversation with a respected business advisor arose which inspired us to broaden our horizons and branch out from our farming roots. After setting foot back in the Garden of England, the planning began. Drawing from our family background in medical pharmaceuticals and agriculture, Pioneer was formed.

We are now a multi-skilled team working together with the same purpose, passion and values. Our office is a spacious new barn conversion, surrounded by fields filled with our sheep as we are situated on a working farm. We look forward to lambing season each year and love it when the farm dogs are around for a bit of a fuss!


Our-Story



Here To Support You

Pioneer’s unique culture is founded on our passion for ‘supporting the best in animal care’. With our team’s combined wealth of knowledge and experience, we offer guidance and support when you need it.

Our many long-standing customers can testify that our constant desire is to give back to the industry. We share educational tips on social media, create informative, analytical resources and support expertise within the veterinary profession. We also provide our own CPD sessions tailored to your practice when you want to explore a particular subject just that bit more.

As a comprehensive supplier, our quality product range is backed up by a reliable supply chain giving you peace of mind that you will receive the products you need, whether it be t-connectors and tea bags or forceps and fridges!

From independent practices to corporate groups, we support all customers with care and attention - whatever the size. We understand that the day-to-day in veterinary practice is full of highs and lows, but we also understand that above all, you love what you do and want to provide the best care possible for your patients. We’re here to help you do just that.

Our Core Values

Honesty & Integrity
Integrity
Honesty and doing the right thing underpins our ethos and is at the forefront of everything we do
Honesty & Integrity
Professionalism
We recognise the importance of upholding professional standards and respect the individual qualifications of veterinary professionals
Honesty & Integrity
Trust
We trust each other and our customers as we know mutual confidence leads to a high synergy and excellent results
Honesty & Integrity
Passion
Our inner desire to achieve is what drives us to go the extra mile
Honesty & Integrity
Continuous Improvement
We are always reviewing, analysing and progessing in order to improve. Got a suggestion? Just let us know!

Meet The Team

The Pioneer Team

DID YOU KNOW?

Our warehouse accuracy is over 98.7%



DID YOU KNOW?



Over 10,500 Creme Eggs have been given to our customers!



DID YOU KNOW?



We have given wound product advice to over 130 wound cases in the last 3 years



Lynn
Lynn Business Development Manager

Lynn has extensive experience in working with new accounts and supporting customers to find the perfect solutions for their clinic. She has a true passion for delivering exceptional service to every individual.

Chris
Chris Business Development Manager

Chris is in his element when faced with a challenge. With his experience in the veterinary industry, he provides practical product training and solutions to improve efficiency and standards.

Laura
Laura RVN Account Manager

As a registered veterinary nurse, Laura is an understanding account manager and additionally offers bespoke support and guidance as our in-house wound product advisor.

Sam
Sam RVN Account Manager

In her role of account manager, Sam has a keen interest in infection control, supporting implementation of protocols with her in-practice experience and wide product knowledge.

Carla
Carla Account Manager

Always with a smile, Carla enjoys supporting practices with ordering and product selection, whilst helping to make life easier for veterinary professionals especially in busy multi-disciplinary teams.

Jason
Jason Sales Director

With a successful career in sales, Jason energetically leads the sales team with enthusiasm and provides support and direction in an ever-progressing industry.

Katie
Katie Customer Support

Always helpful and cheerful, Katie is likely the person you’ll speak to most when you call us. She’s the friendly voice on the end of the phone, here to support with ordering and any queries you might have.

Clive
Clive Managing Director

One of the company founders, Clive is responsible for the overall business and enjoys looking at ways to increase efficiency and customer service levels.

Alice
Alice Marketing Executive

Alice is part of our marketing team, working behind-the-scenes on a wide variety of marketing tasks - from creation of our e-communications, to website maintenance and event attendance.

Erica
Erica Brand Strategist

With an extensive background in veterinary, Erica also works in our marketing department and looks after our veterinary resources, social media presence and overall project plans.

Lucy
Lucy Finance Director

One of the company founders, Lucy has had experience in all areas of the business, and now oversees finance and procurement. Her wealth of product knowledge is invaluable to the whole team.

Dave
Dave Procurement

Dave is enthusiastic about maintaining our stock and service levels to a high standard and ensuring our long-term supply chain stability.

Hayley
Hayley Customer Service & Credit Control

Efficient and organised, Hayley ensures our customer service is running smoothly and accounts receivables are up to date.

Tracy
Tracy Accounts Payable

With an extensive accounting background, Tracy is responsible for ensuring payments and management forecasts are on schedule.

Amy
Amy Product Development

Amy’s creativity fuels innovation. She enjoys working on new product launches and customer requests, whilst liaising closely with our sales and marketing team.

Brian
Brian Operations



Example Name
Andy Despatch



Example Name
Harry Despatch



Michael
Michael Logistics



Charlie
Charlie Office Mascot



Sustainability

We are continually working on reducing our impact on the
environment and improving our sustainability.

Sustainability Parcel

Over 95% of our packaging materials are recyclable or reusable.

Our boxes are made with 75% recycled content.

Our distribution team use
electric powered machinery.

Sustainability Forklift
Sustainability Cloud

We encourage bulk purchasing to reduce the CO2 footprint of individual goods through bulk transportation.

Our couriers carefully plan schedules to achieve route optimisation and reduce CO2 emissons.

Sustainability Cloud
Sustainability Supply Cycle

We regularly review our suppliers to ensure products are from ethical sources with a lower carbon footprint.

Over 80% of our waste is recycled.

Sustainability Lorry
Sustainability Cars

Our staff car-share where possible.

Our premises are fitted with energy saving light bulbs and sensor lighting to minimise energy usage.

Sustainability Bulb
Sustainability Email

We encourage electronic invoicing and statements with our customers and suppliers.

Over 80% of our customers receive invoices by email.

We create resources and guides to help our customers assess their procedures as well as promoting our eco-friendly products.

Electronic distribution of these resources is encouraged to reduce unnecessary paper waste.

Sustainability Reports
Sustainability Email

Our catalogue is printed on FSC certified paper which ensures it is environmentally, socially and economically sustainable.

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