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Our story


With over 100 years experience in caring for animals, Pioneer Veterinary Products is a family-owned business, built up on a strong foundation of core values. We started with our vision to make life easier for busy veterinary practices and hospitals.

Back in 2004, an unexpected conversation with a respected business advisor arose which inspired us to broaden our horizons and branch out from our farming roots. After setting foot back in the Garden of England, the planning began. Drawing from our family background in medical pharmaceuticals and agriculture, Pioneer was formed.

We are now a multi-skilled team working together with the same purpose, passion and values. Our office is a spacious new barn conversion, surrounded by fields filled with our sheep as we are situated on a working farm. We look forward to lambing season each year and love it when the farm dogs are around for a bit of a fuss!

Here To Support You

Pioneer’s unique culture is founded on our passion for ‘supporting the best in animal care’. With our team’s combined wealth of knowledge and experience, we offer guidance and support when you need it.

Our many long-standing customers can testify that our constant desire is to give back to the industry. We share educational tips on social media, create informative, analytical resources and support expertise within the veterinary profession. We also provide our own CPD sessions tailored to your practice when you want to explore a particular subject just that bit more.

As a comprehensive supplier, our quality product range is backed up by a reliable supply chain giving you peace of mind that you will receive the products you need, whether it be t-connectors and tea bags or forceps and fridges!

From independent practices to corporate groups, we support all customers with care and attention - whatever the size. We understand that the day-to-day in veterinary practice is full of highs and lows, but we also understand that above all, you love what you do and want to provide the best care possible for your patients. We’re here to help you do just that.



Our Core Values

Honesty & Integrity
Professionalism
We recognise the importance of upholding professional standards and respect the individual qualifications of veterinary professionals
Honesty & Integrity
Trust
We trust each other and our customers as we know mutual confidence leads to a high synergy and excellent results
Honesty & Integrity
Passion
Our inner desire to achieve is what drives us to go the extra mile
Honesty & Integrity
Continuous Improvement
We are always reviewing, analysing and progressing in order to improve. Got a suggestion? Just let us know!

Meet The Team

The Pioneer Team
DO YOU KNOW WHY OUR CUSTOMERS KEEP COMING BACK TO US?
Our despatch picking accuracy is 99.2%
Clive
CliveManaging Director

One of the company founders, Clive is responsible for the overall business and enjoys looking at ways to increase efficiency and customer service levels.

Jason
JasonSales & Marketing Director

Jason invested in Pioneer in April 2020 and has helped in leading the business through its next stage of growth. With a successful career in sales and management he has given support to the wider team in an ever-growing industry.

Joel
JoelTerritory Sales Manager

Joel brings a fresh blend of enthusiasm and energy to Pioneer. With high integrity being his key attribute, coupled with his proactive hands on approach, this gives him the edge to understanding the veterinary sector

Lynn
LeonTerritory Sales Manager

Leon is a dedicated support to business growth at Pioneer, with an eager eye for going the extra mile you can always count on his attention to detail.

Sustainability

We are continually working on reducing our impact on the
environment and improving our sustainability.

Sustainability Parcel

Over 95% of our packaging materials are recyclable or reusable.

Our boxes are made with 75% recycled content.

Our distribution team use
electric powered machinery.

Sustainability Forklift
Sustainability Cloud

We encourage bulk purchasing to reduce the CO 2 footprint of individual goods through bulk transportation.

Our couriers carefully plan schedules to achieve route optimisation and reduce CO 2 emissons.

Sustainability Cloud
Sustainability Supply Cycle

We regularly review our suppliers to ensure products are from ethical sources with a lower carbon footprint.

Over 80% of our waste is recycled.

Sustainability Lorry
Sustainability Cars

Our staff car-share where possible.

Our premises are fitted with energy saving light bulbs and sensor lighting to minimise energy usage.

Sustainability Bulb
Sustainability Email

We encourage electronic invoicing and statements with our customers and suppliers.

92% of our customers currently receive invoices by email.

We create resources and guides to help our customers assess their procedures as well as promoting our eco-friendly products.

Electronic distribution of these resources is encouraged to reduce unnecessary paper waste.

Sustainability Reports
Sustainability Email

Our catalogue is printed on FSC certified paper which ensures it is environmentally, socially and economically sustainable.