Built from farming roots, medical pharmaceutical knowledge and a genuine understanding of animal care, we are a trusted partner for busy practices and hospitals that need more than a supplier.
Our point of difference is simple: Reducing Pressure. Delivering Confidence. We understand the pace of practice life, where time is limited, reliability matters and every decision counts.
That is why we focus on decisive speed where it matters, reliability you can plan around, customised solutions and personalised support that makes everyday operations simpler.
Guided by agility, trust, integrity, passion and continuous improvement, our multi-skilled team delivers fast, tailored support through real people and lasting relationships.
Based on our working farm, with our farm dogs always ready for a fuss, our roots keep us grounded while our standards drive us forward.
Pioneer’s unique culture is founded on our passion for ‘supporting the best in animal care’. With our team’s combined wealth of knowledge and experience, we offer guidance and support when you need it.
Our many long-standing customers can testify that our constant desire is to give back to the industry. We share educational tips on social media, create informative, analytical resources and support expertise within the veterinary profession. We also provide our own CPD sessions tailored to your practice when you want to explore a particular subject just that bit more.
As a comprehensive supplier, our quality product range is backed up by a reliable supply chain giving you peace of mind that you will receive the products you need, whether it be t-connectors and tea bags or forceps and fridges!
From independent practices to corporate groups, we support all customers with care and attention - whatever the size. We understand that the day-to-day in veterinary practice is full of highs and lows, but we also understand that above all, you love what you do and want to provide the best care possible for your patients. We’re here to help you do just that.
Chief Governance Officer
As one of the company founders, Clive is responsible for the finance and governance functions and is always looking at ways to make Pioneer the employer of choice.
Chief Revenue Officer
Jason invested in Pioneer in April 2020 and has helped in leading the business through its next stage of growth. With a successful career in sales and management he has given support to the wider team in an ever-growing industry.
Territory Sales Manager
Leon is a dedicated support to business growth at Pioneer, with an eager eye for going the extra mile you can always count on his attention to detail.
Territory Sales Manager
Joel brings a fresh blend of enthusiasm and energy to Pioneer. With high integrity being his key attribute, coupled with his proactive hands-on approach, this gives him the edge to understanding the veterinary sector.
Regional Account Manager
Braden is an approachable individual with integrity at the core of everything he does. His passion is to bring value to new and existing customers with his wealth of medical industry experience.
Regional Account Manager
George is a dedicated Regional Account Manager who loves providing solutions for his clients and potential customers in the veterinary sector, making their lives easier and delivering real value.
Clinical Manager
Summer is a Registered Veterinary Nurse (Equine RVN) with over nine years of experience in clinical practice. Her depth of knowledge and enthusiasm for our anaesthesia range makes her an invaluable resource for practices. Summer supports customers in choosing the right equipment for their needs and provides training and after-sales guidance to ensure teams feel confident every step of the way.
National Accounts Manager
Blake is our enthusiastic National Accounts Manager who brings a smile and infectious energy to the team. With passion for a fast response and customer experience, you are in safe hands.
Internal Account Manager
Holly brings a dynamic focused energy to the team as a dedicated customer-focused team player. She loves explaining our value we can add to your practice and always strives to go the extra mile.
Internal Account Manager
Laura is a Registered Veterinary Nurse and skilled Internal Account Manager, compassionately supporting customers with a wealth of experience. Her proactive approach and deep knowledge allows her to provide tailored solutions, ensuring that our customers receive the highest level of care and attention.
Internal Account Manager
Lila is an enthusiastic Internal Account Manager who’s passionate about delivering a positive experience for every customer. With her friendly approach and strong attention to detail, she takes the time to understand each practice’s needs and provide practical, timely support. Lila enjoys building genuine relationships and takes pride in making every interaction straightforward, helpful, and rewarding.
Internal Account Manager
Rhys is a dedicated Internal Account Manager who brings enthusiasm, reliability, and a customer-first mindset to every interaction. With a strong focus on building lasting client relationships, he works closely with teams to understand needs, deliver tailored solutions, and ensure a smooth and efficient experience. Rhys takes pride in being a dependable point of contact, always ready to support and add value where it’s needed most.
Key Account and Business Support Manager
Cher brings a wealth of knowledge and support to our key accounts and works closely with the exec team and board in helping on supporting the wider vision and strategy.
Operations and Systems manager
Katie is the backbone of the Pioneer office and keeps our operations teams and systems focused and sharp so our customers receive the level of service they deserve.
Customer Service Manager
Meet Kadi, whose sharp attention to detail and dedication to exceptional customer experiences make all the difference.
Customer Service Executive
Olivia brings energy and enthusiasm to every interaction, always determined to go the extra mile for our customers. With her positive attitude and drive, she thrives on finding solutions and making sure every practice feels supported.
Marketing Manager
Becca brings a wealth of expertise in marketing and brand strategy, paired with fresh energy and innovative ideas. Her dynamic approach inspires creativity across the team, making her a valuable addition as she works to deliver impactful campaigns and strengthen our support for veterinary practices across the UK.
Digital Marketing Executive
Millend holds a BSc (Hons) in Business Management with Marketing and brings strong experience in digital marketing, customer engagement, and content-led campaign delivery.
With a keen understanding of data analytics, consumer behaviour, and digital campaigns, he helps create relevant and engaging online experiences that connect with customers. His customer-focused approach supports effective digital activity, helping customers discover content, engage with campaigns, and enjoy a smooth online ordering experience.
Chief Operating Officer
Dave is driven by efficiency and productivity, ensuring processes are run smoothly, whilst keeping a close watch on our long-term supply chain stability.
Strategic Procurement Manager
Steve has extensive expertise in strategic procurement management, ensuring a reliable and efficient supply chain. His skills enable him to analyse the global market, strengthen existing relationships, and develop new partnerships to support the veterinary sector.
Procurement team leader
Marianne is enthusiastic about maintaining our stock levels to a high standard and sourcing products to support our customers where needed.
Procurement Executive
Reliable and hard-working. Roydon can always be counted on to make sure stock is always here, and we get value as an organisation.
Finance Advisor
Mike brings a career of corporate and finance experience to assist in driving Pioneer’s next phase of growth. His personable but challenging style fits perfectly with the values of the business.
Financial Controller
As Financial Controller, Tim drives our financial strategy and operations, empowering veterinary practices with the tools and support they need to succeed. With a strong background in both public practice and industry, he combines financial discipline with strategic insight to foster sustainable growth and deliver enhanced service.
Senior Service Engineer
With over 30 years of experience in equipment servicing, Baz brings a wealth of practical knowledge to the team. He takes pride in giving practices a reliable service and straightforward advice they can count on.
Warehouse Assistant
Rai is a loyal warehouse operative, always looking ahead and coming up with innovative solutions. His sense of humor brightens up the workplace. His housekeeping skills are top-notch, keeping everything organized and efficient. Rai's knowledge of the warehouse operations is unparalleled, making him an invaluable asset to the team.
Warehouse Assistant
Brian’s attention to detail makes him excellent with goods in. He ensures everything is packaged correctly and ready for picking – making the despatch process easier.
Warehouse Assistant
Stuart is the epitome of reliability, always ensuring that tasks are completed efficiently and on time. With a quick wit and sharp sense of humour, his presence brings a lively atmosphere to the workplace. Stuart tackles his duties with unwavering determination, showcasing his hardworking nature. His good-natured personality contributes to a positive work environment.
Warehouse Assistant
Rafal is a warehouse worker with a great sense of humor and a positive attitude. He is a quick learner, always eager to help others and work efficiently. His energy and enthusiasm are contagious, making him a valuable team player. Everyone enjoys working with Rafal because of his positive and fun-loving nature.
Warehouse Assistant
Toby thrives on energy and excitement. A passionate rider, he finds freedom and loves to push the limits on his bike, but he’s just as skilled off it - versatile, reliable, and always ready to take on a challenge with determination.
Warehouse Assistant
Andy is a positive warehouse worker with a strong work ethic and a passion for keeping operations running smoothly. Known for a can-do attitude, reliability, and the ability to stay motivated in fast-paced environments.
Farm Dog
Meet Roy, our much-loved working farm dog and member of the Pioneer Team. A loyal Border Collie with plenty of character, Roy spends his days helping out on the farm and reminding us why practical, reliable animal care matters. When he’s off duty, you’ll usually find him soaking up attention, enjoying a fuss, and bringing a little wagging-tail joy to everyone he meets.
Over 95% of our packaging materials are recyclable or reusable.
Our boxes are made with 75% recycled content.
Our distribution team use
electric powered machinery.
We encourage bulk purchasing to reduce the CO2 footprint of individual goods through bulk transportation.
Our couriers carefully plan schedules to achieve route optimisation and reduce CO2emissons.
We regularly review our suppliers to ensure products are from ethical sources with a lower carbon footprint.
Over 80% of our waste is recycled.
Our staff car-share where possible.
Our premises are fitted with energy saving light bulbs and sensor lighting to minimise energy usage.
We encourage electronic invoicing and statements with our customers and suppliers.
92% of our customers currently receive invoices by email.
We create resources and guides to help our customers assess their procedures as well as promoting our eco-friendly products.
Electronic distribution of these resources is encouraged to reduce unnecessary paper waste.
Our catalogue is printed on FSC certified paper which ensures it is environmentally, socially and economically sustainable.
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