Back in 2004, an unexpected conversation with a respected business advisor arose which inspired us to broaden our horizons and branch out from our farming roots. After setting foot back in the Garden of England, the planning began. Drawing from our family background in medical pharmaceuticals and agriculture, Pioneer was formed.
We are now a multi-skilled team working together with the same purpose, passion and values. Our office is a spacious new barn conversion, surrounded by fields filled with our sheep as we are situated on a working farm. We look forward to lambing season each year and love it when the farm dogs are around for a bit of a fuss!
Pioneer’s unique culture is founded on our passion for ‘supporting the best in animal care’. With our team’s combined wealth of knowledge and experience, we offer guidance and support when you need it.
Our many long-standing customers can testify that our constant desire is to give back to the industry. We share educational tips on social media, create informative, analytical resources and support expertise within the veterinary profession. We also provide our own CPD sessions tailored to your practice when you want to explore a particular subject just that bit more.
As a comprehensive supplier, our quality product range is backed up by a reliable supply chain giving you peace of mind that you will receive the products you need, whether it be t-connectors and tea bags or forceps and fridges!
From independent practices to corporate groups, we support all customers with care and attention - whatever the size. We understand that the day-to-day in veterinary practice is full of highs and lows, but we also understand that above all, you love what you do and want to provide the best care possible for your patients. We’re here to help you do just that.
Managing Director
One of the company founders, Clive is responsible for the overall business and enjoys looking at ways to increase efficiency and customer service levels.
Sales & Marketing Director
Jason invested in Pioneer in April 2020 and has helped in leading the business through its next stage of growth. With a successful career in sales and management he has given support to the wider team in an ever-growing industry.
Territory Sales Manager
Joel brings a fresh blend of enthusiasm and energy to Pioneer. With high integrity being his key attribute, coupled with his proactive hands-on approach, this gives him the edge to understanding the veterinary sector.
Territory Sales Manager
Leon is a dedicated support to business growth at Pioneer, with an eager eye for going the extra mile you can always count on his attention to detail.
Regional Account Manager
Braden is an approachable individual with integrity at the core of everything he does. His passion is to bring value to new and existing customers with his wealth of medical industry experience.
Regional Account Manager
George is a dedicated Regional Account Manager who loves providing solutions for his clients and potential customers in the veterinary sector, making their lives easier and delivering real value.
Business Development Manager
Blake is our enthusiastic Business Development Executive who brings a bright smile and infectious energy to the team. With a passion for building relationships and addressing customer needs, he’s dedicated to welcoming new clients and ensuring they receive the best service possible.
Internal Account Manager
Holly brings a dynamic focused energy to the team as a dedicated customer-focused team player. She loves explaining our value we can add to your practice and always strives to go the extra mile.
Internal Account Manager
As a registered veterinary nurse, Laura is an understanding account manager and additionally offers bespoke support and guidance as our in-house wound product advisor.
Customer Services and Systems Manager
Katie is the backbone of Pioneer, keeping our internal systems running smoothly and the customer experience at an exceptional level for the customer whom we serve.
Customer Services Executive
Dawna is a great addition to the Pioneer team with her deep understanding of customer needs, strong problem-solving abilities, and a commitment to ensuring customer satisfaction.
Customer Services Executive
Ottilie started at Pioneer doing her Level 3 Customer Service Apprenticeship Course. Now two years on she is helping to provide excellent customer experience. Eager to learn and always happy to help with a product enquiry over the phone or on email.
Marketing Manager
Becca brings a wealth of expertise in marketing and brand strategy, paired with fresh energy and innovative ideas. Her dynamic approach inspires creativity across the team, making her a valuable addition as she works to deliver impactful campaigns and strengthen our support for veterinary practices across the UK.
Digital Marketing Executive
Millend achieved his degree in BSc (Hons) Business Management with Marketing and has recently completed a Performance Marketing intern for The Walt Disney Company in London. He has a passion for data analytics, consumer behaviour, and digital campaigns, making sure that our customers have a great online ordering experience.
Marketing Executive
Alice is part of our marketing team, working behind-the-scenes on a wide variety of marketing tasks – from creation of our e-communications, to website maintenance and event attendance.
Business Development Director
Dave is driven by efficiency and productivity, ensuring processes are run smoothly, whilst keeping a close watch on our long-term supply chain stability.
Strategic Procurement Manager
Steve has extensive expertise in strategic procurement management, ensuring a reliable and efficient supply chain. His skills enable him to analyse the global market, strengthen existing relationships, and develop new partnerships to support the veterinary sector.
Compliance Manager & Procurement Team Leader
Marianne is enthusiastic about maintaining our stock and service levels to a high standard and easily adapts to challenges, with the added responsibility of Health & Safety and other Compliance.
Procurement Executive
Reliable and hard-working. Roydon can always be counted on to make sure stock is always here, and we get value as an organisation.
HR and Business Projects Manager
Cher brings a wealth of knowledge to Pioneer. Her PA experience along with her project management skills are an asset to the team. She's bubbly, friendly, driven and always strives for excellence.
Finance Director
Mike brings a career of corporate and finance experience to assist in driving Pioneer’s next phase of growth. His personable but challenging style fits perfectly with the values of the business.
Financial Controller
As Financial Controller, Tim drives our financial strategy and operations, empowering veterinary practices with the tools and support they need to succeed. With a strong background in both public practice and industry, he combines financial discipline with strategic insight to foster sustainable growth and deliver enhanced service.
Warehouse Manager
Alex leads from the front, inspiring the team and tracking the company customer experience measures to ensure orders are processed and shipped on time. He also analyses our packaging materials to ensure these are sustainable as possible.
Warehouse Assistant
Rai is a loyal warehouse operative, always looking ahead and coming up with innovative solutions. His sense of humor brightens up the workplace. His housekeeping skills are top-notch, keeping everything organized and efficient. Rai's knowledge of the warehouse operations is unparalleled, making him an invaluable asset to the team.
Warehouse Assistant
Brian’s attention to detail makes him excellent with goods in. He ensures everything is packaged correctly and ready for picking – making the despatch process easier.
Warehouse Assistant
Stuart is the epitome of reliability, always ensuring that tasks are completed efficiently and on time. With a quick wit and sharp sense of humour, his presence brings a lively atmosphere to the workplace. Stuart tackles his duties with unwavering determination, showcasing his hardworking nature. His good-natured personality contributes to a positive work environment.
Warehouse Assistant
Rafal is a warehouse worker with a great sense of humor and a positive attitude. He is a quick learner, always eager to help others and work efficiently. His energy and enthusiasm are contagious, making him a valuable team player. Everyone enjoys working with Rafal because of his positive and fun-loving nature.
Office Dog
Charlie is at his happiest when out and about in the fields rounding up the sheep!
Over 95% of our packaging materials are recyclable or reusable.
Our boxes are made with 75% recycled content.
Our distribution team use
electric powered machinery.
We encourage bulk purchasing to reduce the CO2 footprint of individual goods through bulk transportation.
Our couriers carefully plan schedules to achieve route optimisation and reduce CO2emissons.
We regularly review our suppliers to ensure products are from ethical sources with a lower carbon footprint.
Over 80% of our waste is recycled.
Our staff car-share where possible.
Our premises are fitted with energy saving light bulbs and sensor lighting to minimise energy usage.
We encourage electronic invoicing and statements with our customers and suppliers.
92% of our customers currently receive invoices by email.
We create resources and guides to help our customers assess their procedures as well as promoting our eco-friendly products.
Electronic distribution of these resources is encouraged to reduce unnecessary paper waste.
Our catalogue is printed on FSC certified paper which ensures it is environmentally, socially and economically sustainable.
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